People are roasting Apple for wasting billions on R&D

In reality, $100B+ in 6 years turned Apple from Intel’s customer to silicon kingmaker

People are roasting Apple for “wasting” billions on R&D. In reality, $100B+ in 6 years turned Apple from Intel’s customer to silicon kingmaker 👏😳

The proof:

→ M4 Max outperforms Intel & AMD in single-thread. → Matches desktop CPUs in multi-thread. → All inside a 14" laptop with zero throttling.

When it come to GPU side, it’s efficient enough to challenge parts of Nvidia’s $3 trillion empire.

This isn’t wasted money at all. It’s a compounding advantage.

Apple’s strategy is brilliant:

→ Own the chip. → Own the software. → Own the ecosystem.

Result?

→ Better performance per watt. → AI that runs seamlessly on-device. → A fortress no competitor can copy.

People laughed at the R&D bill. Turns out it was the entry fee to the future.

Most importantly, Apple wouldn’t spend $100B just to catch up.

They spend it so no one else can.

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