Wall Street loves Figma. But AI users love Canva.

Figma IPO’d at $33, jumped 250% on day one, peaking at a$ 47B market cap. Canva just ran an employee stock sale at a $42B valuation, oversubscribed, with$ 3.3B annual revenue.

Wall Street bets on Figma’s enterprise collaboration.

Our AthenaHQ data from 1,900 AI responses tells a different story:

📌 Canva: 47.4% share of voice in AI search 📌 Figma: 17.3%

When prospects ask ChatGPT or Claude “best design tool,” Canva comes up nearly 3X more often.

Signal vs. hype: public investors focus on enterprise workflows.

AI recommendations are shaping the buyer journey before any sales conversation.

Long-term growth may follow the AI signal, not the stock price.

Your take, Figma or Canva?

Author

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