Sam Altman is killing Mckinsey 🤯

How? You might ask.

OpenAI just launched an enterprise consulting arm and it’s moving fast to capture a multi-billion dollar gap in the market.

Here’s the playbook:

Consulting as GTM → Start with services, stay with product.
Force upfront commitment → OpenAI charges $10M to skip “pilot purgatory.”
Embed into workflows → Once AI runs inside your systems, it’s impossible to rip out.
Escape platform lock-in → Consulting revenue doesn’t flow through Microsoft.
Deploy experts fast → Engineers inside client orgs, like Palantir’s FDEs.

Author

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